Search for a PR agency in Mumbai and you will find dozens. Most of them describe themselves in almost the same words: media relations, brand building, 360 degre…
A journalist’s inbox is full by 10 in the morning. Launches, funding rounds, event invites, award announcements, all asking for attention at once. Most of them …
In India, a lot of business now gets decided on LinkedIn before anyone picks up the phone. Investors check a founder’s profile before a meeting. Clients look yo…
Most founders fall into one of two traps on social media. Either they post nothing because there is no time, or they post everything with no direction and wonde…
Most founders think PR is something you do after you raise a round or hit a big milestone. By then, the story has usually been told by someone else, or by no on…
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