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Andheri is one of the busiest parts of Mumbai, and also one of the most competitive for local businesses. Within a few minutes’ walk of almost any shop, cafe, s…

Most business owners have never seen their brand the way a stranger sees it. They know their business too well. A new customer doesn’t. They find you on Google,…

Most small businesses don’t struggle with Instagram because they have nothing to say. They struggle because every morning starts with the same question: what do…

Search for a PR agency in Mumbai and you will find dozens. Most of them describe themselves in almost the same words: media relations, brand building, 360 degre…

A journalist’s inbox is full by 10 in the morning. Launches, funding rounds, event invites, award announcements, all asking for attention at once. Most of them …

Every small business owner has been there. You put some money into ads, a few likes come in, maybe a couple of enquiries, and then you are left wondering what t…

Many small business owners think a brand is a logo and a colour palette. Then a customer finds them on Google, sees a different look on Instagram, gets a rushed…

In India, a lot of business now gets decided on LinkedIn before anyone picks up the phone. Investors check a founder’s profile before a meeting. Clients look yo…

Most founders fall into one of two traps on social media. Either they post nothing because there is no time, or they post everything with no direction and wonde…

Most founders think PR is something you do after you raise a round or hit a big milestone. By then, the story has usually been told by someone else, or by no on…

There is a clear distinction between being known and being understood. Many actors, celebrities, singers in India have a lot of followers but no personal brand,…

Mumbai doesn’t have a shortage of talent but the city of dreams surely runs on a shortage of attention. Every week, you see people walking into Jio Drive to cat…