Search for a PR agency in Mumbai and you will find dozens. Most of them describe themselves in almost the same words: media relations, brand building, 360 degre…
A journalist’s inbox is full by 10 in the morning. Launches, funding rounds, event invites, award announcements, all asking for attention at once. Most of them …
In India, a lot of business now gets decided on LinkedIn before anyone picks up the phone. Investors check a founder’s profile before a meeting. Clients look yo…
Most founders think PR is something you do after you raise a round or hit a big milestone. By then, the story has usually been told by someone else, or by no on…
There is a clear distinction between being known and being understood. Many actors, celebrities, singers in India have a lot of followers but no personal brand,…
Mumbai doesn’t have a shortage of talent but the city of dreams surely runs on a shortage of attention. Every week, you see people walking into Jio Drive to cat…
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